Global tall womenswear retailer, Long Tall Sally, announces the appointment of Lara Bonney as its new chief marketing officer.

A founding member of the UK Abacus Alliance in 1998, Bonney is a pioneer of transactional data sharing. As managing director for the past six years, Bonney has successfully grown the business to become the dominant data collaborative in the UK. She was also included in the 100 most influential people in data-driven business 2017.

CEO Andrew Shapin says, “Lara comes with a wealth of experience working in marketing services, leading teams that drive innovative solutions to solve complex marketing challenges. She’s perfectly placed to help us realise our ambitious growth targets.”

Bonney will assume the role on 6th November, 2017.