Data science led marketing company Jaywing has launched in Australia to fast-track local growth and expand its service offering.

Jaywing, which has 700 employees worldwide, has steadily built its operations in Australia after acquiring a majority stake in search and digital media marketing agency Digital Massive in July 2016. The purchase added to an existing presence in the country following the acquisition of its UK search marketing agency Epiphany Solutions in 2014.

Led by Digital Massive’s principals Chris Pittham and Tom Geekie, Jaywing in Australia delivers digital marketing, including Search Engine Optimisation (SEO), pay per click advertising (PPC), programmatic display advertising, analytics, conversion rate optimisation (CRO) and web development.

Since July 2016, the company has expanded its client list, team and services.  Furthermore, with access to products and tools developed in the UK, Jaywing’s clients in Australia can now accelerate their understanding and use of digital data to improve decisions relating to marketing spend.

Rob Shaw, CEO, Jaywing UK and Australia says, “The performance of our core offer in Australia continues to be strong and the time is right for us to broaden it to more closely reflect the breadth of our UK services. It will allow us to expand our digital marketing and data offering and capitalise on opportunities to service clients in both countries through a single integrated approach.”

Chris Pittham, joint managing director, Jawing says, “We’re delighted to be launching Jaywing in Australia. The opportunity to draw on some of the best data scientists in the business and access innovative digital marketing tools will allow us to continue growing our clients’ businesses.”