Marketing specialist Jaywing has appointed Sean Kelly to the role of director of strategy further strengthening its senior team. The appointment elevates Jaywing’s strategic capabilities, and in his new role Kelly will build on the agency’s collaborative approach to further integrate technology and innovation into the heart of its offering.

Kelly has over 20 years of experience working for some of the biggest names in advertising including Ogilvy, Leo Burnett, Y&R, DDB and Havas Worldwide. Before starting his own strategic consultancy business, Kelly was global planning director at Lowe & Partners Worldwide, where he managed the Unilever account across Global Personal Care.
 
Kelly has worked in global, regional and domestic roles in Oceania, the US and Europe with FTSE 100 brands and businesses including P&G, McDonalds, COI, the BBC, Heinz and American Express, with his work recognised and awarded by the APG, IPA and Effie.

Kelly says, “I’m excited about the opportunity within Jaywing, which has a strong and unique offer. The vision for my role is to help the business build on its collaborative approach, both internally and with clients, integrating data science and innovative applications of intelligent technology into our work. I hope to balance Jaywing’s rigour of thinking with creativity which, transferred through our work, creates strategies that are compelling and exciting, and that people respond to.”