The Hoffman Agency today announced that Mark Pinsent has taken on the role of European managing director. Previously, Pinsent served as managing director of the London operation of digital marketing consultancy Metia.

Mike Sottak, who previously spearheaded Hoffman’s European team, has returned to the U.S. taking on the new role of global lead for Hoffman’s support of the Business France account.
 
Pinsent holds the European reins of Hoffman at a time when the consultancy is gaining traction in the region. European wins in 2016 included NXP, Lifesize and Business France, fuelling growth of more than 50% last year.
 
“Rather than follow the conventional PR agency playbook, Mike took a fresh approach in combining European and global assets,” Lou Hoffman, CEO of the consultancy, says. “I’m thankful that he’s continuing with the agency in heading our Business France campaign. The combination of Mark’s joining and Mike’s new role give us a unique win-win proposition for existing and new clients.”
 
Grounded in tech PR from his previous eight years at Next Fifteen shops, Pinsent’s experience reflects a push into the digital side of communications with roles including director in the digital and tech practices at Edelman, director of digital at Shine Communications, and head of content and consumer social media for Weber Shandwick in EMEA.
 
More recently, in his four years at Metia London, Pinsent helped shape and grow the agency’s content and social media marketing practice, building on the company’s existing strengths in digital and direct marketing, PR and lead generation. During his tenure, Pinsent added to Metia’s impressive client roster by helping to win new clients including Intel, Workday, EMC and RedEye.