International interior and architectural design firm the G.A. Group announced the launch of its London branding division, G.A Brand Design London (GABD). The company’s stated objective is to extend G.A’s foot-print in the luxury hospitality and private residential sectors by tapping into the firm’s 31 year track record and expertise.

Following the successful pilot of the branding division in G.A’s Kuala Lumpur office in Asia, GABD London is a stand-alone company with its own P&L and dedicated staff.  The division will “bridge the gap” on large-scale hospitality and residential projects between master-planning, concept architecture and interior design on the one hand, and brand positioning, experience planning, communications and content on the other.

The new company, G.A Brand Design London, is led by managing director Kate Cox and creative director Igor Jocic. Both leaders have a strong track record in management positions in WPP Group companies previously. The GABD London team sits in the heart of G.A’s 100-person strong global HQ in Camden, meaning they can seamlessly integrate into the diverse projects that run through the company.

The new proposition has already secured a high-profile client in the shape of American Express for whom GABD London is delivering brand design and strategy for Amex’s highest value Centurion card members via a series of bespoke communications, working in very close partnership with a dedicated and hands-on client team.

G.A Brand Design is a natural extension of the G.A Group’s philosophy centred on ‘restless curiosity’; a term intended to reflect its unique and ambitiously creative approach. G.A uses data-inspired narratives to navigate and expand the horizons of brand communications.