Racepoint Global, an integrated global marketing agency, announced that Peter Prodromou, the company's president since 2013, will assume the role of chief executive officer. Prodromou will also retain the title of president as Larry Weber, who founded the firm in 2004, will assume the title of founder and chairman.

The moves are part of an overall strategy to double the agency's revenue and expand its footprint over the next five years. Since its founding, Racepoint has evolved from a digital public relations agency to a sophisticated, multi-dimensional communications company that effectively integrates world class creative, paid, earned and owned programs to reflect how its customers' customers consume information and make decisions. The company underpins its campaigns with its own proprietary data, based on its technology platform, FieldFacts. With this model, the company has grown from a single office in Boston, to a $35m global organisation with offices in key capitals across the US, Asia and Europe.
 
"In 2013, I asked Peter to take the role of president and help me rationalize our terrific service offer into something unique to the industry," says Weber. "With his guidance and partnership, we have grown the organization by one-third as measured in revenue and increased our profits significantly. His ability to translate my vision into action, along with his own ability to intuit the future of the industry, has been a critical asset underpinning our great growth."

Racepoint has also announced that it has begun to work with Hudl, a performance analysis tool for sports teams and athletes at every level. The company's recent UK launch has seen it work with non-league football clubs such as Lincoln City FC.
 
Racepoint Global was tasked with creating as much media coverage for Hudl ahead of the game, as the reason behind Lincoln City’s success.