Kal Group, a UK-based marketing agency for the mobile leisure industry, has appointed Will Gill as digital director.

Gill, an expert of digital knowledge and an e-commerce specialist, joins results-driven Kal Group in Lincolnshire from Manchester, the North’s technology hub.

He says “I have chosen to take a new path in my career, focusing on new markets and using targeted data to deliver return-on-investment (ROI) for clients. Kal Group is well positioned to produce market-leading digital products that seriously deliver ROI. I have a strong digital team at Kal Group and the opportunities to evolve attracted me to this role.”

Andrew Wood, managing director at Kal Group, says, “Will joins the Kal Group family from a Manchester-based digital agency, and we are delighted to have him on board as we continue to strengthen our position as the top digital marketing agency in the mobile leisure industry and expand into new markets.”