Tribal Worldwide London has appointed Julian Hirst to the role of managing partner and client services director.

Hirst will hold a position on the executive board, reporting to managing director, Tom Roberts. In addition to client services, Hirst will lead the Unilever, O2, Falabella and Avios businesses at the agency. He will also be working to further develop Tribal Worldwide London’s client offering, with a focus on building relationships with international clients at the highest level, and continuing to improve client satisfaction across the business.

A design and innovation leader, Hirst has more than 15 years of leadership experience in service design and digital engagement in the UK, France, and the US. He most recently served in the leadership team at Native, and before that as CEO of digital design consultancy, Tobias & Tobias, in London.

Hirst is an executive director at the British Interactive Media Association (BIMA), a patron of Digital Futures, and a director at the User-Centred Design Society. He will also continue to serve on the non-executive board of a strategic consultancy that he co-founded in Marseille to support entrepreneurship and innovation in SMEs in Europe, the Middle East and North Africa.

Tom Roberts, MD at Tribal Worldwide London, said, “Julian’s record of success leading service design and business innovation makes him the ideal person to lead relationships with some of our key clients. We’re looking forward to having him on-board and believe he will play an integral part in the agency’s continued growth.”

Julian Hirst, said, “I’m excited to be joining a team of people whose ambition and motives are broader than digital, and – alongside them – to be supporting our visionary clients to enable the new world economy.”