Former Good Relations Property managing partner Tim Reid has joined Four Communications Group in the role of group client services director.

He will be responsible for driving new business and delivering integrated services including PR, media planning & buying, brand and marketing counsel to the group’s clients focusing on the property, financial services, culture, luxury and travel sectors.

Reid most recently worked at TTA Group, which then became Good Relations Property. He rose from account manager to managing partner in less than five years and sat on the wider Good Relations Board. Prior to this, he worked for the Royal Institution of Chartered Surveyors, and the London and Quadrant Group (Tower Homes Ltd). He has provided PR counsel to clients ranging from small niche businesses to FTSE 100 companies.

This appointment comes on the back of a record year for Four. In 2015, the group billed fee income of £20.8 million compared to £14.6 million the previous year; an increase of 38% in growth. Their profitability also rose by 39% over 2014. Last year Four secured £10 million investment from BGF (Business Growth Fund), the UK’s most active provider of growth capital to small and mid-sized businesses, and an additional debt facility from HSBC. Four acquired three agencies in the year - Welsh design and PR agency FBA, financial & professional services agency Broadgate Mainland and healthcare media planning & buying agency MSA Media. There are plans for further acquisitions in 2016.

Nan Williams, Four Communications group chief executive, said, “Tim’s appointment follows what was a record-breaking year for Four in 2015 and a very exciting time for the agency. His expertise will be hugely significant as we continue to move forward with our ambitious growth plans this year, taking the business to the next level in the UK and overseas.”

Tim Reid, himself, said, “One of Four’s greatest strengths is the fully integrated offer which I feel is more wide ranging than most PR businesses. It then offers clients specialists to address solving their business problems, providing profile, reputation and profits to organisations - it was a real attraction to joining the team. I am looking forward to working with Four’s people and clients and also bringing some fantastic new clients to the group as the business grows further.”