WPP Media agency Maxus UK has announced the opening of its Scottish division, Maxus Scotland, which will be based in Edinburgh under the leadership of Andrew Dunn, former managing director of Mediacom Dublin, which he launched in 2008.

With a team of five supporting Andrew, Maxus Scotland will offer a data-driven and technology-grounded approach to media planning and buying. It will provide Scottish businesses access to all the latest marketing technologies; including Maxus Pie, a ‘plug and play’ service that provides small to mid-size brands the same level of data and analytics that has been the preserve of huge advertisers thus creating a single view of their digital customers and their online journeys.

Maxus Scotland is the first networked media agency to open in Scotland for over 10 years and will focus on evidenced based activation and smart campaign measurement

Nick Baughan, CEO, Maxus UK says, “Edinburgh is the ideal location for Maxus to expand into, it’s a vibrant city with a staunchly international outlook. Scotland has its own distinct consumer and separate media market, so having local specialists on the ground will allow us to not only support the current Maxus client base but also grow our client list here.