PPR Worldwide has announced the appointment of David Lawrence, in the newly created role of UK head.

Lawrence was previously senior director at Weber Shandwick, responsible for helping to grow the business as well as running national and international client programmes.

His experience includes having led campaigns for Electronic Arts, Microsoft and Sonos.

The appointment further strengthens PPR Worldwide’s leadership in channel-agnostic, integrated campaigns. Recent work includes the European launch of Bridgestone’s Driveguard tyres.

Pamela Fieldhouse, CEO EMEA, PPR Worldwide, says, “David is the ideal person to take us on the next phase of growth in the UK. He has an outstanding track record in building long-term client relationships, combined with a commitment to creating integrated campaigns that truly make a difference.”

A part of the Young & Rubicam group and owned by WPP, PPR Worldwide was founded in Australia, 46 years ago. Since launching in the UK two years ago, the agency has expanded into France, Germany and most recently Denmark, Finland, Norway and Sweden.

Lawrence says, “I’m very excited to join a fast-growing, entrepreneurial agency that creates outstanding integrated campaigns. The team is incredibly smart and I’m looking forward to working with them to deliver innovative communications for some of the best brands in the world.”