Midlands-based PR agency Cartwright Communications has secured its latest account win with The EBP, a regional provider in the East Midlands for National Citizen Service, the country’s flagship youth programme.

Following a competitive pitch, Cartwright has been appointed on a retained basis to support the scheme’s public relations and social media activity across the ‘East Midlands 1’ region.

NCS EM1 (National Citizens Service East Midlands 1 region) offers once-in-a-lifetime programmes during school holidays for 16 and 17-years-olds in Lincolnshire, Leicestershire, Northamptonshire and Rutland and has ambitious recruitment targets for 2016.

The programme offers young people the chance to take part in a residential activity away from home, undergo skills workshops and complete social action within their local community, helping them build confidence, boost their CV and make new friends. NCS is government-backed, meaning young people never pay more than £50 to take part.

Liz Cartwright, managing director at Cartwright Communications, says, “Our team can’t wait to get stuck into the NCS EM1 brief. We’ve a proven track record for delivering campaigns that engage with young people and we have lots of ideas to get teenagers talking about NCS. Working with regional media is also a speciality of ours and will be a key driver in recruiting more young people to programme.”

Phil Everett, sales marketing and communications manager at The EBP says, “We’re really excited to have Cartwright Communications on board – we see their appointment as a partnership that we look forward to developing over time. We were impressed by their creative ideas at the pitch and their experience working with local media titles, as well as understanding of delivering social campaigns. We’ve got high targets to meet this year in terms of recruitment and the Cartwright team’s support will help more young people have the experience of a lifetime.”

Cartwright Communications is an award-winning PR agency based in the heart of Nottingham. Operating regionally, nationally and internationally, Cartwright Communications was founded in 2006 by ex-journalist Liz Cartwright. The agency, now located at 17 College Street, works across a wide range of sectors including property and construction, retail, financial, legal, employment, lifestyle, health, charity and the arts.