Location targeting and data specialist Mobsta, which represents location DMP and DSP Placecast across Europe, announces the appointment of Maxwell Jasper Brown as head of sales.

The appointment, which follows another year of over 100% growth for the business, is a sign of the company’s intent to maintain its position in the market.

Joining from digital brand specialists Collective, where he was a group head, Brown will be responsible for driving incremental revenues across the UK, Europe and Scandinavia and will lead the sales teams across these key regions. He will report into managing director, Denise Breslin.

Brown says, “Over the past six years, Mobsta has built a fantastic reputation for delivering campaigns that punch above their weight and returns that far exceed expectations. Joining the team as it enters its next chapter is exciting and I am looking forward to helping clients to achieve even more of their ambitions in the coming months and years.”

Mobsta co-founder John Scorah says, “The next couple of years hold some very exciting opportunities both for our location targeting proposition and our own propriety data intelligence platform, Optio. We knew we needed to scale up and invest in order to meet our ambitions and help our clients navigate a media landscape that includes programmatic trading practices. Maxwell’s appointment is the first step in our plan. Bringing a tremendous range and depth of experience with him, we are confident that Maxwell’s business skills and industry connections will be a huge asset to us and our clients as we enter our next chapter.”