Marking World Mental Health Day (WMHD) 2016 on October 10, Mental Health First Aid (MHFA) England brings together design agency Grampy, video production company Recording Earth and PR agency Munro & Forster Communications, providing a new brand identity along with film content.

Eleanor Miller, director of marketing and communications, MHFA England says, “We have had an incredible journey since our inception, and we wanted a brand identity that reflects this and unifies the various training provisions we now have on offer. We chose to work with Grampy because they’ve been with us throughout our journey and understand precisely our vision as an organisation. Their professional approach to the rebrand and product development design has made what is a potentially quite difficult transition a very smooth one.”

The rebrand aims to make Mental Health First Aid a global priority on a par with physical first aid. The internationally recognised day, along with the launch of a refreshed two-day training course by MHFA England.

Gary Hoff, executive creative director, Grampy explains, "The strategic approach for the rebrand was one of reduction and clarity: taking out all the superfluous parts in the previous design to provide a solution which shows one organisation with a cohesive, simple and strong ambition."

Julie Flexen, managing director at Munro Forster says, “Mental health cuts across all of society, affecting all ages and especially in the workplace.  The PR industry is no exception. We are delighted to be the first PR agency to work alongside MHFA in bringing its important agenda to the forefront.