MEC Wavemaker, the content division of MEC, has boosted its UK management line up with the appointing the role of content partnerships director to Danny Weitzkorn.

Weitzkorn joins Wavemaker from Ball Street, the UK multi-platform football network, where he was client services and marketing director.

Weitzkorn will now lead integrated content partnerships for clients including Compare The Market, Danone and Visa Europe. He will focus on delivering insight driven content solutions at the points on the purchase journey where they can most effectively impact a brand’s performance.

Weitzkorn will report to Damien Gillman, MEC Wavemaker’s head of content partnerships. Gillman was promoted in April, as part of a raft of new roles across the division. At the same time, Mark Knight was appointed group content strategy director and Richard Bradford was made group strategy director. Amanda Winch was, also, made commercial and operations director from head of media partnerships.

Weitzkorn has worked with brands, including Budweiser and Littlewoods, on creating new content platforms. Before joining Ball Street, he was the new business and marketing director at content marketing agency Kameleon and, prior to that, business director at Dot.talent, a specialist digital branded content agency.

Matt Davies, Joint UK managing director of MEC Wavemaker, says: “Danny has an impressive record of working at some of the UK’s best specialist content agencies. His varied and deep expertise is indicative of the kind of skillset that we are actively seeking to enable us to measurably improve our clients’ brands performance. This new role will ensure that all content partnerships deliver value to our clients.”

Weitzkorn, says: “Wavemaker is driving a new and truly integrated approach. Leading a portfolio of some of its most progressive clients puts me in the fortunate position of working on some very exciting projects.”

Wavemaker launched in April this year. Its UK team, based in London and Manchester, is more than 100 strong across content strategy, social, partnerships and experiences, SEO, and creative services.