International brand and design agency Lambie-Nairn has announced the appointment of Sheila Morrison as strategy director.

Morrison brings with her ten years’ global experience in sectors including FCMG, health and beauty, and fashion.

Formerly senior brand strategist at FutureBrand, Morrison starts her new role this week. She will be tasked with providing practical solutions to brand challenges across the agency’s brand portfolio reporting directly to Claire Holmes, head of strategy.

Her previous roles have included planning director at Haines McGregor where she developed the Jack Daniels family of brands portfolio strategy for greater Europe and Africa. She was also integral to the 'So Much More to See' brand re-positioning for San Miguel. At the beginning of her career, she worked at Ogilvy & Mather New York as a global planner, managing the Dove Bar account in both emerging and developed markets.

Andy Hayes, managing director at Lambie-Nairn, says, “Sheila has an impressive track record and I am delighted to welcome her to Lambie-Nairn. Her industry experience is bound to make a significant impact on our expertise and agency offering.”

Morrison adds, "I'm pleased to be joining the Lambie-Nairn team. The leadership is strong and inspiring, the emerging strategic talent is evident, and the creative work is dynamic and engaging. All the ingredients are there for success.”

This news follows last month’s appointment of three new senior team members at the agency, best known for its pwork for O2 and the initial brand idents for Channel 4 and BBC2.