Award-winning digital agency, iProspect UK – part of the Dentsu Aegis Network – has made three new appointments to its senior leadership team and board.

Kerry Hipkiss takes on the role of VP of business strategy, Jack Swayne joins as chief strategy and analytics officer and Hannah Fisher is appointed executive director.

Hipkiss will head up the agency’s business transformation and the development of its operational culture, bringing with her a wealth of experience implementing change in complex and rapidly evolving environments. She joins from her role as the MailOnline’s chief of staff, where she oversaw the strategies for creative innovation, commercial growth, insight and marketing. Prior to this, she was head of digital project management, planning & creative; she was instrumental in driving workplace transformation, launching new commercial offerings and departments to support the media owner’s global ambitions.

In her new role, Fisher will develop iProspect’s client proposition and market strategy and be responsible for running the agency’s UK portfolio, ensuring the team delivers outstanding performance for clients. Fisher joins iProspect from More Th>n Insurance, where she was brand & marketing director responsible for the transformation of the More Th>n brand and marketing strategy, as well as all aspects of brand advertising, marketing performance and customer communications.

While brand-side, Fisher pushed the boundaries of innovation driving the data-driven digital marketing agenda with exceptional results. Prior to this, she held brand-side marketing and customer-focused roles at BSkyB and Direct Line as head of e-experience and marketing manager respectively. Fisher was voted one of Marketing's ‘Top 10 Most Innovative Women in Digital Marketing’ and was shortlisted for BIA ‘Marketing Campaign of the Year’ and ‘Social Media Influencer of the Year’ in 2015.

Joining the team from iProspect’s office in New York, Swayne has worked within the Dentsu Aegis Network for over ten years, both at iProspect and Vizeum. He worked across a number of big brand clients including Pernod Ricard, Hilton, Diageo, Under Armour, and Kellogg’s. In his new position Swayne will be responsible for overseeing collaboration between the agency’s data and strategy teams, and cultivating unique data-driven brand, consumer, and cultural insight for clients. He will also manage strategic planning across iProspect’s specialist divisions, ensuring the agency maximises on its range of services for clients.

Matt Adams, MD at iProspect UK says, “We have set out our ambition to lead the UK market, off the back of an incredible year in 2015; this means attracting the best people out there to help drive our business forward to this goal. Kerry, Hannah and Jack are uniquely brilliant in their own right, with truly diverse and complimentary backgrounds, and will bring new skills and approaches to iProspect. They are committed to nurturing talent, business-planning for the future, and building client relationships. Their combined talent gives us an amazing bench strength from which to build on our successes.”

Kerry Hipkiss, VP business strategy at iProspect UK says, “I am thrilled to be joining a company full of exceptionally talented, collaborative and smart people who collectively want to passionately drive the iProspect business to be market leaders in terms of both client performance and creating an environment that allows our people to thrive. ”

Hannah Fisher, executive director, client leadership at iProspect UK, says, “iProspect are at the cutting edge of digital marketing solutions; I'm excited to join the leadership team at an organisation that is constantly pushing the boundaries of innovation and how digital can be used to grow clients’ businesses.”

Jack Swayne, chief strategy and analytics officer at iProspect UK says, “The world is becoming increasingly fragmented yet connected, and has fundamentally changed the way people buy products and services. The number of connected devices continues to grow exponentially, and the opportunity for brands to drive conversion is rapidly increasing as a result. Combining strategy with analytics allows us to not only uncover unique insights, but connect these insights to create immediate and future recommendations for brands to deliver business growth. iProspect is at the centre of this new digital economy – both in terms of knowledge and industry partnerships. I’m incredibly excited to join the leadership team that is pushing the industry forward.”