London-based global brand consultancy Industry has appointed Dominic Zammit as its first head of digital and Abdullah J Wallace as strategic adviser for the Middle East and North Africa Region.

Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range of sectors. A digital strategist with a specialist background in the professional services sector, Zammit has previously worked with international law firms Clyde & Co., DAC Beachcroft and Norton Rose Fulbright, promoting best practice and overseeing all digital assets. He has advised businesses across six continents and is a regular contributor to trade magazines and marketing press.

Wallace’s remit is to help grow the business in the Middle East and North Africa region. Prior to joining Industry, he was an advisor to the Bahrain Association of Banks and brings with him 45 years’ experience of publishing and consulting throughout the Middle East.

Zammit, head of digital at Industry, says, “Industry has a global perspective and an impressive track record of working with top tier professional services companies. I’m excited to deliver creative digital strategy to clients undertaking brand transformation programmes.”

Wallace, strategic adviser at Industry for MENA, says, “Industry excels at bringing a robust and strategic focus to the branding process. I am excited at the opportunity to work with such a dynamic consultancy who are quickly developing a name for themselves in the region.”

Sholto Lindsay-Smith, CEO of Industry, adds, “I’m pleased to welcome Dominic and Abdullah to the Industry team. Both appointments reflect our continued commitment to building a strong and highly skilled international team.”