Garrett Reil has joined global brand consultancy Industry as creative director, following a three year stint at FutureBrand.

In his newly created role, Garrett will have a remit to grow and develop the creative team, with creative oversight of all brand and digital work.

He brings with him a wealth of experience in branding, having worked with global clients including Microsoft, Bosch Worldwide and NatWest.

Garrett says, “Industry is an ambitious consultancy which is committed to building a reputation for doing excellent work. Being owner-led it focuses on the strength of its client relationships and has a stake in their success, which is extremely appealing.”

James Packer, managing director and chief creative officer at Industry adds, “Garrett is an exceptional talent and thinker, who has the rare ability to look at how the words and the image work together – a talent that is particularly relevant to pushing boundaries in digital media.”

“He has joined us at a crucial stage in our journey and I have no doubt his vision and creative flair will be pivotal to our continued success.”