gpstudio has bolstered its digital offering by hiring Jenny White to head up its new digital arm in the role of director of digital.

White joins the international design agency from marketing and communications shop Black Sun, where she has been digital creative director for almost four years. 

White, who joined the agency on 18 July, will be responsible for leading and building gpstudio’s digital arm as a dedicated resource. She will ensure a design link between on and offline across the agency’s output. 

The new role was created in response to increased client demand for integrated digital solutions. White will report into the gpstudio partners, Gregor Jackson and Chris Poulton. 

While at Black Sun, White worked across clients inculding De Beers and Vertu. 

Prior to  joining Black Sun, White was creative director at Beloved Media and art director at Havas Worldwide. 

Jackson comments, “I’m very pleased to have someone of Jenny's experience and incredible talent to lead our digital arm. This completes our offer, and sits comfortably alongside strategy and design within our operation.”