Social media and content agency Cult LDN has announced the appointment of Abi Ellis to the new post of creative director.

Ellis, a creative for 19 years, has collaborated with many brands to create work with talented people. Her clients have included Coca Cola, Apple, Cancer Research UK, Carlsberg, WWF, L'Oreal, Sony and Netflix.

In 2015, having consulted on two rapid turnaround pitches with Cult LDN for cosmetic brand Rimmel, Ellis reignited her agency passions. 

Ellis says, "Cult LDN Founders, Bridey Lipscombe and Cat Turner are my kind of collaborators. The agency they have built is unlike any other I have every worked at – with a team of hybrid talent, all wired to be entrepreneurial and to invent and evolve.”

She continues, “And the roster of clients is outstanding – among them are Bally, Rituals, Barbour, Katy Perry and Sally Hansen. With our recent move to a new, bigger, better, brighter Whitechapel Cult LDN HQ, we're establishing an in-house VR lab and studio for filming both live and 360, so the geeks among us can test and learn to our heart's content. I'm hugely excited."

Bridey Lipscombe, co-founder of Cult LDN, comments, “We are thrilled that Abi has joined us to head up our creative team. We will continue to nurture sublime talent and create award-winning work with our clients, while taking bold steps to ensure the Cult LDN offering never stands still.”