Caroline Blainey has joined Unity as creative director. In the new role, Blainey will take overall responsibility for the agency’s creative output and processes.

She will also act as head of the Creative & Production Hub within the agency.

Her career spans more than 17 years with experience delivering a broad range of work as a senior art director at the Guardian and art director, then creative director, at a broad range of agencies.

These include HHCL, Wieden + Kennedy, Brothers & Sisters, & Partnership and DLKW.

Client campaigns of note include Argos, Travelodge, M&S, British Gas, Unilever, Pot Noodle, Nike and Sky.

She is best known for the award-winning work she did at the Guardian on the A5 guides where she picked up a D&AD Pencil and for her work on Marmalade and at the BBC for Illustration and art direction.

She brings a wealth of experience in delivering multi-channel campaigns and crafting powerful brand ideas and has versatile range of skills including story making, strategic thinking, art and creative direction and production.

Gerry Hopkinson, Unity’s co-founder, says, “Blainey is a natural fit for Unity. She’s progressive, collaborative, fearless and down to earth. We immediately got on and felt we could do great work together. She’s got a great range of craft skills and a wealth of experience. She’s classically trained at West Herts College in Watford and has worked at some of the bravest and most successful agencies in the world.”

Blainey says, “I’m very excited to join Unity as creative director. Unity have created some truly great work to over the last few years and I can’t wait to be part of this talented, energetic and vibrant team. Gerry and I have a similar vision, to build true human connections between brands and people.”

“I feel honoured to be able to work with him, Nik and the team and can’t wait to help them create even more amazing work.”

Unity recently announced Secret Cinema as a new client and has been shortlisted for nine Sabre Awards.