Callum Gill has been promoted into a business development role as head of client insight and innovation after being a team member at drp for over six years.

Gill first started as a copywriter before taking on a PR and marketing role. In 2012, he oversaw group-wide marketing activities as marketing manager. This new position Gill is promoted to was created to capitalise on the continuous emphasis each drp division puts on innovation and insight.

Operating across the agency’s divisions, Gill will bring teams together and identify the most important trends and developments in communication, marketing, live events, video, digital, design and exhibition. He will also pull together sector insights, developments in technology and general business trends.

He says "I think we’ve always had a culture of innovation at drp. As we grow it’s not always easy to capitalise on the collective knowledge that’s held within the business as everyone is focused on delivering the best service for clients. I’m going to be focused on using that insight and expertise to help clients understand trends and shifts in the comms landscape and help them make the best choices about engagement strategies. I’ll also be able to introduce the team to all the weird and wonderful things going on in the industry.”

The information Gill gathers will be brought together and shared across the agency. It will also be provided to clients to further improve their strategies and processes when sourcing communication solutions.

At its heart, the role will help drp continue to position itself at the forefront of developments across sectors and channels, helping the agency win new business as it couples insight with creative solutions focused on ROI.