Anthemis Group (Anthemis), a digital financial services investment and advisory firm, named Leslie Campisi as its chief marketing officer.

With more than 17 years’ experience building technology brands, Campisi will lead the team tasked with growing Anthemis’ reputation among investors, clients, partners and entrepreneurs around the world.

Tech expert will oversee global brand for investment and advisory firm dedicated to reinventing financial services for the digital world

Campisi joins Anthemis from MSLGROUP, Publicis Groupe’s strategic communications and engagement agency, where she served as senior vice president, digital practice lead. During her tenure at MSLGROUP, Campisi also oversaw communications for key North American client, PayPal, during the 2015 holiday retail shopping season.

In 2012, Campisi launched European technology communications consultancy Hotwire in North America, where she was a member of the global leadership team. As managing director, U.S., Campisi spearheaded the growth of Hotwire’s offices in New York City and San Francisco and played a senior advisory role on global accounts, in addition to helping early stage companies with their U.S. launch, fundraising and exit strategies. In 2014, Hotwire was honoured by The Holmes Report as Best Technology PR Agency Worldwide.

Nadeem Shaikh, founder and CEO of Anthemis, said, “We’re thrilled to have Leslie join the Anthemis team. Leslie’s deep experience within the technology sector, coupled with her track record of harnessing communications to drive businesses forward, make her an ideal fit as we continue to grow the Anthemis brand around the world.”

Campisi says, “If you’ve followed the fintech sector as long as I have, you know Anthemis has been at the center of the conversation from day one. It’s an honour to join such a world-class team of advisors and investors. I look forward to building on Anthemis’ stellar reputation and sharing the stories of our many exciting portfolio companies.