Generali Deutschland AG and the current world number one in women’s tennis, Angelique Kerber, have signed a two-year contract for an exclusive partnership.

The agreement sees Kerber becoming the brand ambassador for Generali Vitality, the innovative health and wellness behavioural programme which launched in Germany this year. Generali Vitality introduces the new concept of shared-value insurance into Europe with the aim of making people healthier. Through the partnership with Kerber, Generali Vitality hopes to inspire more people to live healthy, active lives.

Kerber says, “I know as an athlete how important it is to move and eat healthily, no matter whether you are an amateur or professional athlete. During my career I’ve learned how important it is to believe in yourself and work on yourself, step by step. Then everything is possible. I fully support Generali Vitality’s goal to motivate people to live healthier lives and I am delighted to have the chance to help to achieve this.”

Since her victory at the Australian Open at the beginning of 2016, Angelique Kerber (28) has continued to deliver exceptional performances at major events on the international tour. Her victory at the U.S. Open, her participation in the finals of Wimbledon and her silver medal at the Olympic Games in Rio de Janeiro have all contributed to her world number one ranking.

Giovanni Liverani, CEO of Generali Deutschland AG, says, “I am very pleased to welcome Angelique Kerber, into our Generali Vitality Community. One of the most successful sportswomen of our time, an international star and rightly the number one in the world of tennis, Angelique is both ambitious and humble. Angelique Kerber is down-to-earth and modest despite her sporting success. We are incredibly excited to work together to inspire people to achieve their own personal best.”