20/20 Productions, the creative communications, digital and event production agency, has appointed John Deykin as Director. Launching an office in Dubai in 2015, 20/20 Productions has worked on many high profile events in the Gulf region and now welcomes Deykin to head up the team.

Moving from the UK to Dubai in 1980, Deykin’s career spans over 35 years. He established and built up Dubai’s first ever brand management agency in 1997 before moving into a consultancy role with Motivate Publishing.

In his new role with DMCC licensed 20/20 Productions, Deykin will focus on bringing new business opportunities to the talented team. He will work closely with the company’s managing director, Alastair Scott and senior producer, Craig Munro to increase the company’s profile across the wider region.

Born and educated in Scotland, Deykin was invited to become a GlobalScot in 2008 for his outstanding industry service, business achievements and passion for cultural awareness in Dubai.

Commenting on his new role, Deykin says, “It’s very exciting to be working with such a talented creative team as it expands strongly into the Middle East market. 20/20 Productions is known for its ambition, forward thinking, innovative approach and strong management leadership.”

Speaking about this latest senior appointment, Scott comments, “We are delighted and privileged to welcome John to the company and know that he brings with him a wealth of experience and passion to our company.”