Weber Shandwick is scaling its digital operation across the EMEA region with the appointment of three senior hires, bringing a deep experience in content and digital strategy.

Al Berry takes on the role head of content, joining from Bacardi Global Brands where he developed global content campaigns across their portfolio of brands ‒ winning numerous prestigious awards for his work, including a BAFTA.

Parmita Ghosh joins as a senior digital strategist, bolstering the existing planning department in London. She joins from Leo Burnett, where she worked on numerous consumer digital campaigns for brands including Max Factor, McDonalds and Samsung. She was previously with Google.

Andrew Phillips joins as digital new business director for EMEA, joining from The Digital Consultancy – a leading digital strategy house. He was previously with FCB Global and Sapient Nitro.

Adam Clyne, head of digital for EMEA, comments, “The work we are doing in the digital arena is breaking new ground and we are attracting some of the industry’s best talent to the agency from the broader world of marketing and communication. This new team will continue to build on the award-winning work we are doing in digital across the region and help us scale to the next level”.

In addition to these hires, Danny Whatmough has been promoted to head of social (EMEA) and Tabitha Winter (who joined from Karmarama) has been promoted to head of studio (EMEA).