The Delta Group, the international visual communications specialist, today announces the appointment of Steve Williams as group sales director.

Williams, who joins Delta following three years at Communisis Plc, will be responsible for driving new business across the group and establishing new relationships within the market. With over 15 years’ sales experience and a background in marketing services, Williams’ expertise will bolster the Group’s offering, enabling greater understanding around the management of the customer journey and the solutions that can make this more effective. He will be reporting into Kate Regan, group client services director.

Prior to joining Delta, Williams held a variety of roles and responsibilities while at Communisis Plc. Joining as sales director in January 2012, other roles included cross media sales director, client services director, before being appointed to business development director in July 2014. Prior to Communisis Plc he was sales director at Adare for 11 years.

Mike Phillips, CEO of The Delta Group comments on the appointment: “We’ve enjoyed a successful year so far, but this is certainly no excuse to rest on our laurels. Steve arrives at a pivotal time for the business, and will be fundamental in driving the momentum around building more relationships. The combination of his background in marketing services and proven sales success complements the existing experience within the group, which will further enable us to identify and implement the right solutions to enhance the customer journey and deliver true stand-out for our clients.”

Steve Williams adds: “With customer choices and expectations continually evolving, brands and retailers are under increasing pressure to prove they understand the individual and can still provide a positive and relevant experience. Nowhere is this more true than in-store, where minimal customer dwell time demands a need for creative and innovative visual communications to aid positive brand advocacy. The Delta Group’s reputation for implementing insightful campaigns that enhance the customer journey and drive a significant ROI is unrivalled. I look forward to bringing my own experience to the team and enabling further growth.”