The PRCA today further strengthened its board of management with the appointment of Jim Donaldson MPRCA, senior partner and managing director, FleishmanHillard.

Jim, who oversees FleishmanHillard’s UK and Middle East operations, brings more than 20 years of experience of leading teams in Europe, the Middle East and the UK. Before joining FleishmanHillard in 2014, Donaldson was the chairman of Weber Shandwick’s EMEA corporate practice.

Jim said: “I am really pleased to be joining the PRCA board in my new role at FleishmanHillard. The PR industry is going through a period of significant change and growth that provides us with great opportunities coupled with significant challenges – whether around talent, client relationships, regulation or our own reputation.

“I believe that PR is finally coming of age as a recognised profession and I look forward to working with my PRCA colleagues to address these issues together.”

PRCA director general Francis Ingham MPRCA says, “Jim brings an outstanding pedigree to the PRCA board of management, along with a truly global outlook and a deep and innate understanding of what communications are today.”

The PRCA board of management is chaired by Matt Neale MPRCA, Golin international president; and includes vice-chairman Alison Clarke MPRCA, UK and Ireland CEO, Grayling; and treasurer Steffan Williams MPRCA, partner, RLM Finsbury.