Move 8MSLGROUP in the UK is strengthening its corporate team with the appointment of Blair Metcalfe, a director in its UK corporate practice.

Previously the head of media & entertainment at Ogilvy, Metcalfe will join MSLGROUP in January 2016, another valuable addition to their fast growing team of innovative and integrated communictaions experts.

During his seven years at Ogilvy, Metcalfe spearheaded interdisciplinary campaigns and agency integration, becoming the corporate team's first digital strategist, and representing individuals and organisations globally. Having received countless accolades for client work and personally, including most recently Campaign of the Decade, he will help MSLGROUP maintain and build on its incredible awards performance in 2015, as it continues to change the dynamic around communications.

Metcalfe will be working closely with the 70-strong digital, insight and creative teams at MSLGROUP, solving clients’ toughest communications challenges through compelling, integrated solutions across EMEA in categories as diverse as professional services, telco, airlines, property, tourism, automotive and retail.

James Parsons, CEO of MSLGROUP in the UK says, “We are super excited about Blairs’ arrival. He is the new breed of communications expert that we have here. Extremely talented, Blair is a creative story teller at heart, with broad communication skills and the credibility to operate at a senior level. He is a great addition to an expanding corporate team that can inspire and win the minds of clients through the intelligent application of creativity in reputation management.”

Blair Metcalfe, incoming client director at MSLGROUP in the UK, comments, “I am really looking forward to joining MSLGROUP. The opportunity to develop and build on the award-winning work that the agency is producing, and inject my own creative, integrated mind-set to this mix, has me counting down the days until I begin. Today’s light-speed communications environment presents more challenges than ever to brands, and I hope to take these on and produce best-in-class work with my new colleagues across the MSLGROUP network. I am truly inspired by the team, their talent, vision and the exceptional quality of work that they have produced and can’t wait to get cracking!”

In addition to his new role at MSLGROUP, Metcalfe remains vice-chair of the PRCA’s Creativity Group and sits on the organisations council.