Megan Murray Jones has joined Lansons as a senior consultant to further develop its growing content proposition, providing support and expertise to clients on how they create, optimise and monetise content.

Megan joins with seven years’ experience in branded content creation and digital storytelling. Having advised clients across all sectors, Megan believes the essential need of the audience remains unchanged: to develop a relationship with a brand that will drive advocacy, affinity and purchase. Megan has spent her career developing this core belief into branded content across TV, radio and online platforms.

In her previous role, Megan managed a number of high profile campaigns for clients, including National Citizen Service’s first TV advert and a number of successful digital content campaigns for Shop Direct. Her client experience also includes Artemis, Cofunds, Prudential, Payments Council and Money Marketing while she worked at Sound Creative, a broadcast marketing agency.

Tony Langham, co-founder and chief executive, comments, “Demand for Lansons’ broadcast and content solutions is booming as we focus on helping organisations achieve their business objectives through provision of advice, ideas and results. Megan is a great hire and her expertise in bringing brands to life and driving consumer engagement through quality content fits perfectly with our vision of communications. We also expect to compete more effectively for pure ‘content’ briefs in future.”