On 14 September, Goosebumps Branding – the recipient of 25 Transform awards - announced the appointment of Joanna Jenkins.

Goosebumps was founded in 2006 and has worked with clients around the world including Cambridge University, Urban Villa and Peabody.

Strategy partners and founder, Simon Cotterrell, says, “These are truly exciting times as we welcome Joanna to the team. We were looking for someone with the right balance of entrepreneurial spirit and business experience, to work with me and take our agency into its next chapter.”

Jenkins has 20 years branding expertise in the industry, with a background which includes working for renowned agencies including Pentagram, Saffron, Interbrand and DesignStudio. She has also worked on brands including Logitech, United Airlines, Philips, Wonga, The Royal Opera House and Cunard.

Jenkins says, “Simon’s passion for this business is infectious. I love the fact that we have a simple strategically led approach that our clients can so easily grasp. It’s incredibly refreshing. So often in our industry, branding methodologies can be over-complicated. I know we will continue to positively disrupt and challenge our clients, to deliver the results they expect from us.”