Communications group Havas has expanded its five-year partnership with Funnel, a marketing intelligence platform, to enhance data quality across its global operations.

The move supports Havas' €400 million (£338 million) 'Converged' strategy, integrating data, AI and technology to help streamline creative, media and production processes.

Funnel’s data hub is anticipated to enable Havas to monitor and optimise data at scale, enhancing AI-driven decision-making and client solutions. "Our expanded remit with Funnel will enable us to put high-quality data at the centre of our entire group, fuelling AI-driven decisioning and automation, and delivering better solutions faster to the brands we champion," said Xavier de Bloteau, global CIO at Havas.