Echo Research has appointed Professor Ian Ryder and Michael Vertigans to its client advisory board.

Professor Ian Ryder, former director of global brand strategy at Hewlett-Packard, and Michael  Vertigans, vice president of brand transformation at DP World, bring decades of expertise in global marketing and reputation management.

Echo Research CEO Sandra Macleod highlighted that their experience aligns with the company’s goal to provide actionable insights and lead in reputation research.