Tom Cook has joined Lansons Team Farner as the head of digital. The company hopes to embrace growing technological changes in consulting and operation with this new development.

Lansons, now a part of Team Farner, is a communication and reputation management consultant based in London and New York. Its newest addition is Tom Cook with his role as head of digital.

With the digital experience from Tom Cook, the company aims to expand its knowledge and use of AI and growing technologies.

Gordon Tempest-Hay, the CEO of Lansons, comments, “AI is transforming the way that agencies work, and it is vital that Lansons is at the head of that change. Tom’s expertise in AI, alongside his deep knowledge of social and digital campaigning, deepens the breadth of our offer still further and will help to ensure we remain at the vanguard of change in our sector.”