British brand Jet celebrated its 70th anniversary by reminiscing on its heritage. It aims to have the ‘memory lane’ content series celebrate everyone who has contributed to brand success.

 Jet is a UK based fuel brand started in 1954 and marketed by Phillips 66 Limited. To celebrate its anniversary, the brand plans to release stories of the past from dealers, staff, and customers. This marketing will include a series of ‘behind the business’ interviewers with themed merchandise.

The anniversary celebrations incorporated Wheel Spins activity, with a TV host in a yellow jacket embodying game shows from the 80’s. The series, aired in 2023, gained one million combined engagements from Facebook, Instagram and YouTube.

Rupert Turney, managing director of Phillips 66 Limited, commented: “Our platinum anniversary is cause for celebration and provides the perfect opportunity to shine a light on the people behind a brand we are all proud to be a part of.”