Digital agency Organic has announced its appointment by Improve International, the leading global provider of CPD for veterinary professionals to handle its paid media.

Organic will be supporting the business’ ambitious growth plans as it continues to support vets and vet nurses to drive up standards and improve outcomes for animals and their owners. This will be achieved by restructuring accounts and campaigns across paid channels such as Google, Facebook, Instagram, Bing and YouTube, creating a new measurement framework and reporting dashboard, whilst also delivering ongoing strategy and consulting to help drive performance.

Expansion into emerging territories including the USA, triggered Improve International’s need to drive efficiency and effectiveness in its digital advertising. Organic was appointed following a competitive three-way pitch process led and managed by Ingenuity.

Tim Burley, client services director says “The opportunity we have to support and assist this client is baked right into their brand name - Improve International. From the very first meeting it felt like we were totally aligned in terms of what we were proposing and what the team needed from us. We’re looking forward to building a brilliant relationship and delivering real performance improvements throughout 2022.”

Hannah Robinson, digital marketing manager (Global) at Improve International adds, "We’re absolutely delighted to have Organic on board to help us reach the next step in Improve International’s growth journey. They clearly have experts positioned at every level within the agency who are not only incredibly knowledgeable in their field, but are also genuinely invested in our mission to deliver industry-leading training and resources to veterinary professionals across the world. We’re sure this is the start of a great relationship and we’re very excited here at Improve for the next 12 months of digital activity!"