Impero has been contracted for a three-year term and has been tasked to boost fundraising and supporter engagement. Christian Aid has engaged Impero to create an integrated campaign and new positioning that will return the charity to its roots, reminding people of the important work it does to tackle injustice and help the world’s poorest.

Established 75 years ago, Christian Aid operates in Asia, Africa, Latin America, the Caribbean and Middle East with people of all faiths and none, to stand up for dignity, equality and justice.

This pitch win, which was led by consultants R&D founded by Tim Doust, follows a run of new business success for Impero, including winning EO in a competitive pitch against Mother and BBH in the Summer.

Nick Georgiadis, director of fundraising and supporter engagement says, “I’m very excited to have appointed independent agency Impero. Right from the start they demonstrated a real passion, drive and commitment to help us tackle global poverty, inequality, and injustice. I look forward to working with them, so that together, we make Christian Aid more relevant and engaging, and grow our audience and consideration to support us.”

Emily Winterbourne, Impero’s managing director says, “When we met the Christian Aid team, we knew instantly they were looking for brave thinking and impactful work. The charity has a great history of doing good in the world, and putting out strong advertising campaigns that reflect their important work, and we can’t wait to help them do that again.”