Healthcode, a leading provider of IT services for the private healthcare sector, has selected M&C Saatchi to develop a new brand identity and experience.

M&C Saatchi will now partner with Healthcode to reposition and reframe its brand, reinforcing its status as a future-facing, user-centric online solutions provider. The engagement will encompass the development of a new look and feel and tone of voice, as well as the creation of a new digital brand experience.

The new brand and experience will launch in Spring 2022.

Peter Connor, managing director of Healthcode, says, “We were inspired by M&C Saatchi’s pitch presentation, which felt disruptive and exciting, and encouraged us to reconsider our position in the healthcare world. We’re looking forward to seeing how they harness their creativity and customer experience expertise to transform our brand.”

Annabel Mackie, managing partner of M&C Saatchi, added: “Healthcode has such a vital role in the private healthcare sector, so we’re thrilled to be working with them to help build a robust new brand and digital platform that better reflect their ambitions.”