Performance-driven marketing and communications consultancy Hard Numbers has been appointed PR lead by cloud-based phone system business CircleLoop.

Mission Labs, the business behind CircleLoop, has built a modern software approach to telecoms, which has traditionally been centered around desk phones and wired connections. Wherever you have internet connectivity, CircleLoop works on devices you already have such as your laptop, desktop, or mobile phone, all via the cloud.

Award-winning agency, Hard Numbers will lead efforts to build brand awareness and generate new commercial interest in the UK SME market, as CircleLoop looks to expand its offering for more companies migrating to cloud-based phone systems in the future.

Damian Hanson, co-founder and director of CircleLoop, says, “We have always strived to approach the telecoms industry with digital thinking and a fresh mindset, which has enabled us to bring a different offering to the market that meets the needs of our customers. In our pursuit to find the right partner to amplify our messaging and raise awareness of our product, Hard Numbers ticked all the boxes for us. We’re excited about the partnership and the new year couldn’t be a better time to focus on building a greater awareness of CircleLoop.”

Darryl Sparey, co-founder and managing director of Hard Numbers, says, "CircleLoop is a fantastic, innovative UK success story that is changing the landscape of the telephony industry. Cloud-based phone systems are the future and we have seen firsthand how cloud-enabled services have been in high demand due to the ongoing COVID restrictions and increased remote working. It’s an exciting time to be working with CircleLoop to help them achieve their expansion ambitions and help SMEs across the country take advantage of their easy-to-use service.”