The UK arm of the world's largest provider of Caribbean food and drink products, Grace Foods UK, is celebrating its 100-year heritage with the appointment of Loudbird PR and Communications to support its ambitious growth plans.

The UK is one of the largest markets for Grace Foods (alongside the US and Canada) and Loudbird PR and Communications, which is run by Sophie Banks and Angie Cronin, has been appointed to handle the UK PR for the company and its market leading brands: Grace, Nurishment, Encona, and Dunn's River, and Irie Eats. Irie Eats is an innovative new mainstream Caribbean brand, which consists of a range of mainstream-targeted meal-kits inspired by authentic Caribbean street food, which are all suitable for vegans and take under 30 minutes to prepare.

Loudbird PR and Communications, whose list of clients includes Norseland, the UK's speciality cheese company and the first dairy company to launch a plant-based alternative to its leading diary cheese brands, boutique restaurant group Lussmanns and Pub in the Park, will be overseeing a number of campaigns for these brands alongside a PR campaign to support Grace Foods UK's year-long plans to celebrate its 100^th anniversary this year.

Loudbird PR and Communications will also be working alongside brand activation agency Circle and digital agency Engage to promote the amazing tastes, flavours and Caribbean heritage of the food supplier.

Loudbird PR partner Sophie Banks says, "We are so excited to work with Grace Foods UK. The UK is a big market for them, because of both the Jamaican diaspora here and also because Caribbean food is becoming more mainstream with a lot of UK consumers keen to try the iconic dishes such as jerk chicken. The UK arm works closely with their Jamaican team when developing the products for the UK and we are looking forward to working hard to ensure that Grace is not the best-kept secret in UK supermarkets anymore. With 100 years of heritage in producing and distributing Caribbean food, it shouldn't be."