The Abbi Agency, an integrated marketing firm with offices in Reno, Las Vegas, New York and the United Kingdom, has joined the premier international communications network IPREX.

The Abbi Agency, which provides performance-driven solutions for travel destinations, technology firms, healthcare organisations, and government agencies, will now provide its clients with access to IPREX’s global network of communication agencies.

Connie Anderson, vice president of client strategy at The Abbi Agency, said IPREX has already become a part of the agency’s fabric, serving with existing partners to pitch, win and serve client accounts across the wide cross-section of business verticals. This includes healthcare, government, technology and destination marketing around the globe.

Anderson says, “Joining IPREX opens up new possibilities for collaboration with agency partners from around the world and, more importantly, allows each of us to benefit from one another’s unique perspectives and expertise. We look forward to working with our peers to unlock new opportunities for all of us, and to provide our clients with a new level of excellent service going forward.”

The Abbi Agency is staffed by 30+ experts in marketing, public relations, public affairs, social media, web design, creative development, content marketing, data analysis, event promotion and coordination, and market research.

The full-service agency develops persona-driven marketing initiatives deployed as stories across a number of media channels.

Incorporated in 2008 by founder Abbi Whitaker’s expertise in public relations, the agency  applies PR principals to all service areas, providing its clients with a strong storytelling narrative.