Data solutions provider, Sagacity, has appointed B2B technology PR and content agency, Spark Communications to manage its PR programme.

Spark will develop creative campaigns and written content, help the company define its PR and content strategy and execute UK media relations.

Core objectives will include building Sagacity’s brand awareness, developing stories that resonate with target vertical audiences, creating content that can be used beyond PR to support business growth and generate leads and attract investment.

Ana Williams, director and co-owner of Spark Communications, says, “Sagacity has such a relatable and interesting offering, demonstrating how data analytics can transform the way organisations do business, while also talking to the experiences and frustrations we have as customers – such as having to jump through hoops to cancel a contract or submit a change of address.”

Sagacity helps clients solve complex business challenges, reduce bad debt, increase margins, and optimise value. It works with major businesses including Thames Water, United Utilities, TalkTalk, O2, E.ON – providing platform solutions and bespoke services that operationalise data and extract business insights.

Anita Dougall, CEO and founder at Sagacity says, “From our very first conversations, we could see the team has a very similar ethos when it comes to client service and a straight down the line way of communicating. They understood our business right off the bat and have demonstrated their expertise in storytelling, content writing, and media relations. We’re looking forward to working together with Spark to expand our message, develop compelling stories and grow our brand recognition.”