Raptor PR, the virtual-first digital PR agency for video games, media and tech brands, emerges from soft launch into full communications agency mode having secured four retained accounts with Admix, Gamestream, Gamebake and PlayLa.bZ.

The quartet includes Admix, a $12M funded in-game advertising platform that is leading the ‘In-Play’ movement. Gamestream is the leading B2B whitelabeled cloud gaming solution. GameBlake is the pioneering video games distribution solution, and PlayLa.bZ is the award-winning multi-dimensional motion arts research institute at Ravensbourne University London.

PR veteran Rana Rahman founded Raptor PR after transitioning from single freelancer status to a fully formed PR agency, offering a focussed set of services designed to help emerging tech, games and media companies cut through the noise.

Coinciding with the launch, its new website and gamified branding goes live. Raptor PR is also proud to announce it is now a member of UKIE, the trade association for the UK's games and interactive entertainment industry.

For its new clients, Raptor PR will be developing their entire global communications architecture, designed to scale-up their reach to meet new, untapped audiences. This includes global corporate messaging, earned and paid media strategy, social media strategy and community management, audio and podcasting, analyst and influencer relations, data analytics, market research, events, branding, web build, content marketing, and advanced copywriting services, powered by a team of veteran freelance journalists and communications professionals.

Mike Hudson, CEO & co-founder of GameBake, says, “Gaming is the passion that drives GameBake, and finding a PR partner that has that same passion and drive to not just understand our mission, but to become a true part of the team has really helped unlock the creativity of the whole team to drive our PR machine.”