MWWPR, an independent public relations agency, has been retained by Brand Advance to lead its UK communications programme.

In a world that is increasingly focused on redressing the diversity imbalance, the campaign aims to position Brand Advance and its sister companies, Deca and Sentiment, as the go-to partner for brands and agencies in their mission to reach diverse audiences at scale.

Following an impressive growth period in 2020 with advertiser spend through the network increasing by 1438%, Brand Advance needed a PR agency that could support its accelerated growth targets for this year and to communicate its leading position to the market.

“When it comes to championing diversity and inclusion, we are starting to see less talk and more action, including a 400% increase in black media advertising spending. However, the advertising industry still has a long way to go in fulfilling its commitment to tackling systemic racism. One of the challenges is that diversity is often viewed as social or moral quest, but it’s actually a commercial imperative and this requires education,” says Chris Kenna, CEO and founder of Brand Advance. “Working with MWWPR is an important step in helping us on our mission to spark real change and bring to life the real benefits this approach can offer.”

MWWPR will support Brand Advance’s corporate communications strategy with an integrated media relations programme including executive thought leadership activations and a virtual event series.