Freetrain, creator of a piece of training equipment that supports hands-free carrying of mobile devices, has appointed PR agency the PHA Group with a brief that spans product placement, journalist and influencer engagement, and business profiling, as it continues to grow.

The Birmingham-based fitness company provides an alternative solution to phone holder armbands and belts, giving fitness enthusiasts the freedom to train smart and train free.

Currently sold to runners and fitness enthusiasts across 12 countries worldwide, the PHA Group’s sport and fitness division will be raising awareness of Freetrain’s innovative offering across the consumer media and influencer landscape, as well as bringing Freetrain’s business story to life.

The business was set up by former Aston Villa youth player Jack Dyer and former Walsall FC goalkeeper James Wren, who recognised the gap in the hands-free market. Since then, a host of sports stars and celebrities have been seen wearing Freetrain’s products, including none other than Manchester United midfielder Paul Pogba earlier this year. The business has experienced strong growth, hence the decision to bring onboard PR support to harness this further.

Dyer and Wren say, “Upon meeting with Tom and the PHA Group, we were immediately impressed by their intuition and resources. They have impressive experience working with companies who have also invented products, and this coupled with the fact that they understood exactly what kind of exposure we need to guide us along the way, meant it was a complete no brainer to work with the PHA Group.”