London-based thought leadership, political, branding and research agency, Opinium, is launching a New York office, located on Madison Avenue, to support new and existing PR, public affairs and political clients.

Founded in 2007, Opinium’s New York launch represents the continued expansion of its global strategic insight capabilities. The research consultancy has a strong history of unlocking powerful insights to help their PR inhouse and agency clients create compelling content to feed into thought leadership reports and press releases. It is famed in its field for precision and accuracy in commercial and political settings.

Opinium has expertise in financial services, tech, healthcare and CPG sectors, providing insights for a diverse range of brands including Vanguard, Fidelity, Worldpay, Samsung, SnapChat, LinkedIn, Nike, Adidas, Estee Lauder, Sanofi and BAE Systems. It also works with a number of leading communications consultancies, conducting research in multiple geographies, including Burson Cohn & Wolfe, Edelman, FleishmanHillard Fishburn, Hill+Knowlton Strategies, Lansons Intermarket, Porter Novelli and WE Communications.

Opinium launches into New York in time to conduct polling for the 2020 US presidential election, an area in which it has vast expertise. Opinium was the most accurate among its peers predict the 2019 UK General Election results and also correctly predicted the 2016 EU membership referendum.

Marking its US launch, Opinium also announces the hire of Giulia Prati, who joins the team today as vice president of research US. Giulia has a background in financial services, tech, industrial, healthcare and CPG, and joins from Weber Shandwick where she was strategy director.

CEO James Endersby says, “The 2020s are set to be one of the most exciting and fast-paced decades yet – and we’re unbelievably excited to be on the ground in New York for the start of it. We’re looking forward to supporting our existing clients here, as well as offering our services to new businesses and sectors.

“As brands increasingly recognise the critical value of reputation, behaviour and the way they communicate with stakeholders, Opinium can provide valuable insights and hard-hitting research to inform strategies, craft compelling thought leadership and help gain share of voice in increasingly competitive markets. We’ve got a top team of experts in place in New York, and well over ten years’ experience executing global insights campaigns – we are thrilled to see what the next decade holds for us and our clients.”