Martel+Ram, the men’s footwear provider, has appointed Boldspace to a comprehensive brief spanning strategy, creative, marketing and PR.

The business, which combines comfort and style with an entirely new product development process, has tasked the agency with defining its positioning and long-term go-to-market communications strategy. The Martel+Ram mission is to make classic English footwear with trainer-level comfort.

Boldspace will also bring Martel+Ram onto its technology platform, due to launch in September, which will enable the business to monitor, track, predict, and react to developing trends around its business, across all communications channels, in real-time.

The work will be led by Boldspace co-founder and director, Nick Ford-Young, reporting to Martel+Ram co-founder Charley Ram. Ram says, “We have big ambitions for this business, but breaking through in an industry steeped with some of the biggest brand names in the world undoubtedly comes with a few challenges. This is why our brand and positioning is critical to our long-term success and we are delighted to be working with Boldspace to set us on the right track. The way the agency uses technology to monitor our brand and is able to react strategically to drive growth is just incredible. Coupled with the agility they have to deliver across multiple channels, they are exactly what we need as we embark on our growth journey.”