Communications agency Liz Lean PR (LLPR) has won the PR brief for a new public transport app, myTrip by Passenger, set to launch nationally in September.

LLPR was approached to pitch for media relations for the app’s launch period after being recommended to the client by other agency partners.

Liz Willingham, managing director of Liz Lean PR says, “We’re excited to be supporting Passenger in their latest app launch. myTrip will truly add value to public transport users in a post-Covid environment and so we’re proud to be supporting the launch and growth of a business we truly believe in. We’ll be taking a two-pronged approach to the launch campaign, targeting businesses and end users through different channels, including regional and business media outlets in counties across the UK.”

MyTrip will make using public buses a smooth and simple process, allowing passengers to feel in control of their journey. It is targeted at small bus operators and will allow them to offer a more confident and secure passenger experience.

Bethan Hopkins, marketing manager at Passenger says, “We accelerated the development of this app as a result of the Covid-19 outbreak. We quickly realised that the platform we were beginning to develop could be pivotal in getting bus services back up and running and encouraging passengers back on board.

“We were keen to work with agency partners that could quickly become an extension of our team, working closely with us to bring myTrip to market under a tight deadline. Liz Lean PR not only presented a professional yet nimble approach for the launch campaign which met our requirements but also seemed to naturally understand our brand and ethos, inheriting it as their own. We’re looking forward to working with the team!”

Liz Lean PR is now in its 22nd year of operation and since its formation has worked with clients in a variety of industry sectors on a national and regional scale, successfully supporting more than 180 firms with public relations, reputation management, public affairs, strategic planning, marketing, crisis management, social media, corporate social responsibility projects and event management.