Farner Consulting, the largest independent communications agency in Switzerland, has entered into an exclusive affiliate relationship with Edelman, the global communications firm. With this partnership, Farner becomes the sole representative of Edelman in Switzerland.

The agreement extends Edelman’s footprint into Switzerland and gives the firm access to Farner’s multidisciplinary teams across six Swiss offices (Zurich, St. Gallen, Bern, Lausanne, Basel and Chiasso). Farner will extend its international reach with the world’s largest independent communications marketing agency, with 60 offices in 46 countries, and 37 affiliates worldwide. Together, both agencies will provide advice to Swiss companies on their international activities and support foreign clients in the Swiss market.

Roman Geiser, CEO and managing partner of Farner is looking forward to partnering with Edelman. He says, “As independent, owner managed agencies on a growth curve, we share a philosophy and entrepreneurial vision that puts the client at the heart of what we do. Edelman and Farner are both pioneers in the market, offering true 360 degree communications services to our clients. Farner has strong ambitions for growth in the international space, and we plan to partner closely with Edelman to serve Switzerland’s many multinational companies and international organizations. At the same time, Farner will continue to be owner managed and independent.”

The two agencies’ partnership aims to go beyond offering a ‘flag in a map’ presence, and will be based on a proactive, in-country go-to-market strategy, jointly growing a Swiss client base which is oriented towards international reputation management, cross-border market development and brand presence. As part of this focus, Farner and Edelman intend to intensify collaboration between their sector and service teams regarding account management and new business. Intrinsic to this will be sharing methodologies, training programs and thought leadership.